Don't Be Manipulated

Todd Black |

Our culture likes to fixate on investments. We are constantly being manipulated by advertising from the investment industry and the media.  Have you ever noticed that, on a day-to-day basis, the market has "surged" or "plummeted"?  This language is intentional to illicit an emotional response. This is how news services make money.  Their goal is to get you to buy gold from Lear Capital or to put your money with Fidelity, Schwab, Vanguard or E*Trade.  But these investment companies don't care if you're saving enough money. They don't care if you have a Cash Reserve.  They don't care if you aren't insured or if you don't have your legal documents in place.  At the end of the day, they sold you the product they wanted you to buy.


Whether the market is up today, or down today (or this year), is irrelevant in the accomplishment of your long-term goals, provided that you have a Comprehensive Financial Plan in place to do so.